Nottingham BID ● Retail
Elevating Nottingham's Fashion status
The BID (Business Improvement District) sponsors and supports consumer spend, promotions and events throughout Nottingham city centre, raising the profile of the retailers and Nottingham itself.
For their annual It's in Nottingham Fashion campaign they required physical marketing collateral, outdoor advertising and online media assets.
The place to go
If you’re looking for fashion, food, drink, shopping, events and much more in Nottingham city centre then It’s In Nottingham, powered by Nottingham BID, is the place to go.
All of Nottingham Bid’s activities are generated through the dedicated ‘It’s in Nottingham’ consumer brand which includes physical marketing collateral, outdoor advertising and online media channels.
It's in Nottingham Fashion
Nottingham Bid host a huge Fashion campaign and produce an annual fashion magazine, It's in Nottingham Fashion, in celebration of the new spring/summer collection for fashion and beauty on the high streets of Nottingham.
With in-store events, catwalk shows, makeovers and special offers, the campaign and events are aimed at all demographics of retail shoppers in Nottingham, East Midlands and further afield.
Memorable and enjoyable
Tribe designed this year's magazine, to have clear and easy to navigate content and imagery and ensure the reader has a pleasant and exciting journey throughout the entire magazine.
Supplied with product and lifestyle imagery and full content, Nottingham BID placed their trust in us to design and create a campaign that would be memorable and enticing for the consumer.
Photo shoot at Tribe
Nottingham BID chose Tribe’s offices for a mini fashion shoot to take place which was fabulous to see our frontage appear in the magazine itself.
Digital and physical
As well as the magazine we also created digital campaign assets for the BID’s online and social channels and external digital advertising at the Ice Arena.
We also created physical campaign assets such as bunting and shopping bags. On a much larger scale we created bus side advertising for the NCT buses circulating in and around the city centre; raising Nottingham City's shopping experience profile and, in doing so, enticing shoppers to Nottingham and increase physical footfall to stores to maximise on sales and profit.