Insight and opinion

Understanding website performance

Everyone wants a fast website, and although you may be limited by finite resources, improvements are always out there. Let's understand what makes a fast website and avoid common pitfalls, as well as reaffirm the importance of speed to ourselves, and clients.

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Insight and opinion

The right platform for your brand

It might not be top of mind for many brands, but we’ve found selecting the right website technology platform to be as important as designing the perfect logo, choosing the most appropriate colour system, and defining the most resonant message proposition.

By this we mean choosing the platform which most accurately reflects your brand’s position from the 100+ currently available.

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Insight and opinion

What does a UX Review involve?

A UX Review is a review of an existing product (normally a website or app), conducted by a UX expert, who will identify key usability issues and an improvement strategy to more accurately meet your user needs and business goals. These improvements can impact website conversions, brand loyalty, retention and referrals, to name a few.

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Insight and opinion

What is a UX Review and why do it?

A good UX Review will highlight ways to enhance your users online experience, resulting in a positive perception of your brand and increased conversions.

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Insight and opinion

How UX can improve your brand experience

We’ve seen a shift in the landscape where the primary interactions taking place with brands are happening solely through digital channels. Think Uber, Monzo, Amazon Prime, Airbnb, to name a few. Their brand success can be attributed to an intuitive, user friendly digital experience. It’s therefore critical that your online brand and website is performing at its highest.

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