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What’s the big idea?

I hate going to the cinema. Not simply because of the soulless venues, the over-priced popcorn-culture or the annoying trailers and terrible ads. I hate going to the cinema because no other art form promises quite so much as films fail to deliver.

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Do not pass Go

Brands have found that toying with customers’ emotions can deliver dividends and press coverage.

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A rhetorical question

Anaphora, pathos, zeugma.

Not Pokémon, but examples of rhetoric. As a copywriter, it’s essential that I understand rhetorical devices in order to make my copy persuasive, and using them has become something close to second nature. But although most people can identify rhetorical devices when they hear them used, they don’t know what they’re called or how they can improve their own writing with them.

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Is Snapchat changing the face of brand marketing?

You probably already know about Snapchat, the app that lets you manipulate and temporarily share photos, videos, text and drawings. I’d obviously heard of it, but as I’m not a thirteen-year-old girl I’d dismissed it as a gimmick that had nothing more to offer than making your ‘selfies’ (or photos as we used to call them) look like you were staring into the back of a spoon.

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The halftime show

The Super Bowl is arguably the biggest event in the American sporting calendar, bringing in millions of viewers each year. The record is currently set at last year’s 114.4 million viewers, and naturally those sorts of figures bring some pretty sought-after air time for big companies wanting to plug products with unique adverts that will still be discussed years later.

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