Insight and opinion

How UX can improve your brand experience

We’ve seen a shift in the landscape where the primary interactions taking place with brands are happening solely through digital channels. Think Uber, Monzo, Amazon Prime, Airbnb, to name a few. Their brand success can be attributed to an intuitive, user friendly digital experience. It’s therefore critical that your online brand and website is performing at its highest.

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Insight and opinion

Are you content with your CMS?

Craft 3 is now a thing, and it's pretty cool. In fact we love Craft so much it's our CMS of choice. So let's discuss why Craft will take the throne from WordPress, and why Craft 3 will be the catalyst.

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Insight and opinion

The Future of Digital Interfaces

I recently visited Birmingham Design Festival, which was a feast for the digital and graphical minds of the Midlands. One talk that stuck with me was from Johanna Drewe (Studio Output) on Future Interfaces. I couldn’t shake the questions that she provoked in me – how can we embrace the future of interfaces as both designers and consumers?

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Insight and opinion

Beyond help

Businesses aren’t interested in your help. They don’t want it, because they don’t need it. They’re not incapable. Nor are they infirm, weak or stupid.

Yet we see the ‘help’ word used all the time. Clearly, there are loads of people out there who are only too happy to rely on the trusty ‘help’ word. It’s become the go-to term for traditional B2B propositions, where phrases like ‘helping you grow your business’ or ‘helping you attract more customers’ are the norm. But does ‘help’ always cut it?

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Insight and opinion

Component-Based Web Design

Working with new designers and developers often means throwing different ways of working into the mix. Each brings favoured tools. Each has preferred processes. It’s little wonder confusion often ensues. One answer could well be a design-development process we have recently agreed through an incredible collaboration. This is based on the decision to shift from page-based to component-based design. Let me share why we made this shift and the benefits we’re seeing.

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