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A rhetorical question.

As a copywriter, it’s essential that I understand rhetorical devices in order to make my copy persuasive, and using them has become something close to second nature.


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Anatomy of an advert.

My favourite ad is one for Baileys, the alcoholic cream liquor. It’s a TV advert which ran at Christmas a few years ago.


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Is Snapchat changing the face of brand marketing?

More and more UK brands are now using Snapchat as a powerful marketing tool.


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The halftime show.

The Super Bowl is responsible for some of the most expensive ad slots ever. But do brands play it safe or push it too far?


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Real People, Lego Batman.

Teaming up with The Lego Batman Movie; Chevrolet have produced a great parody of their ‘Real People, Not Actors’ campaign ads.


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A trick of the eye.

Just for a moment, I’d seen something that wasn’t there and believed 100% that it was real.


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The ideas factory.

Where do advertisers really get their ideas?


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Senior Creative.

We're looking for a dynamic, brave and talented creative who is bursting with ideas and ambition...


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An inspirational outlet.

Working at Tribe, you can’t help but feel that inspirational charge – the need to carry that creativity forward in your spare time.


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Read between the lines.

Our latest creative session had a typographic focus to it...


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London Design Festival 2016.

Some of the highlights from this year's festival...


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Senior Artworker/Designer.

We’re looking for an experienced Senior Artworker/Designer to join our growing team…


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Stranger Things never felt so familiar.

Excitement levels reached new highs with confirmation that Stranger Things season two is due next year.


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Creative minds inspire others.

How we're getting inspired by others' ingenuity.


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To brand affinity and beyond.

It’s the 70th Edinburgh Festival and although we’re itching to see a film, I just assumed it would be something newer…


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Put the pedal to the metal.

It’s F1 racing season, so what better way to feel the heat of the race than for Tribe to have a go on a circuit.


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Celebrities aren’t all that.

Lately, TV ads are a brand fest of celebrity endorsements. And while such relationships reap great dividends, if anything goes wrong, the risk is quite high for either party. So what's the alternative?


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Cannes Lions: Make a statement. Start a movement.

Now the dust has settled on one of the most acclaimed festivals in the international design calendar, I take a look at the some of the stand-out entries from Cannes Lions 2016.


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Print could be your life: Handmade subcultures.

The School of Print recently held a launch event with free workshops in Risograph and screen printing.


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Green Light: New Site.

We've just embarked on the head-bending journey of the agency website redesign. The Mount Everest of internal projects. Here's how we got on, and what we learnt.


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The Tate Modern Project.

In contrast to the glass-panelled towers that typically adorn the riverbank, Tate Modern held the grand opening of its new twisted pyramid extension; The Switch House this month.


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EU Remain; style over strategy?

However compelling your visual style, a strong strategy is key to a successful campaign.


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Back to the future.

Walking around this year’s showcased design work, I spoke to some students regarding their feelings about the transition of being a student to becoming an employee in the industry.


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Opening our eyes to the world of print.

A few of us took a trip out of the studio recently to visit MX Display, a printers based in Derby and London.


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