When a great brand identity and a clear purpose are in sync, good things happen…even for baked chickpeas

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
Howard Luck Gossage #WednesdayWisdom

“People don’t buy what you do, they buy why you do it.” A little something from @simonsinek that we use every single day #WednesdayWisdom

Under the influence

Word of mouth is a powerful marketing tool, if you're brave enough...

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“Curiosity about life, in all its aspects, I think, is still the secret of great creative people.” Leo Burnett #WednesdayWisdom

Thanks to @DMattin from @trendwatching and all who joined us last night. A great evening sharing insight and key trends for 2018 and beyond.

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