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A rhetorical question.

As a copywriter, it’s essential that I understand rhetorical devices in order to make my copy persuasive, and using them has become something close to second nature.


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Is Snapchat changing the face of brand marketing?

More and more UK brands are now using Snapchat as a powerful marketing tool.


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The halftime show.

The Super Bowl is responsible for some of the most expensive ad slots ever. But do brands play it safe or push it too far?


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A trick of the eye.

Just for a moment, I’d seen something that wasn’t there and believed 100% that it was real.


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The ideas factory.

Where do advertisers really get their ideas?


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An inspirational outlet.

Working at Tribe, you can’t help but feel that inspirational charge – the need to carry that creativity forward in your spare time.


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To brand affinity and beyond.

It’s the 70th Edinburgh Festival and although we’re itching to see a film, I just assumed it would be something newer…


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Celebrities aren’t all that.

Lately, TV ads are a brand fest of celebrity endorsements. And while such relationships reap great dividends, if anything goes wrong, the risk is quite high for either party. So what's the alternative?


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Print could be your life: Handmade subcultures.

The School of Print recently held a launch event with free workshops in Risograph and screen printing.


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Back to the future.

Walking around this year’s showcased design work, I spoke to some students regarding their feelings about the transition of being a student to becoming an employee in the industry.


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Honesty is a beautiful thing.

Recently I visited an exhibition at the University of Nottingham, charting eight beautiful decades of unseen materials from the Nottinghamshire-based brand Boots.


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I would like to thank…

Delivering something unique to a vast audience is a daunting task...


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Dearly beloved.

We are gathered here today. To get through this thing called life.


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David played guitar.

Everyone here at Tribe is deeply shocked by David Bowie’s sudden passing. A true icon of reinvention, David bravely, yet effortlessly shape-shifted from persona to persona, transcending genres as he reinvented them...


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Why do fonts matter?

Reading Sarah Hyndman’s book, ‘Why Fonts Matter’ has changed the way we look at fonts.


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