Things we love

The prodigy

Earlier this year, at a Sotheby’s auction, an Untitled artwork of a skull created with oil stick and spray paint set a new record high for any U.S. artist at auction, selling for $110,500,000 to a Japanese collector. The artist was Jean Michel Basquiat.

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Insight and opinion

Under the influence

Influencer marketing is nothing new. It’s not magic and it’s definitely not a guarantee of success. Put simply, it’s word of mouth. But don’t underestimate the power of the people, especially when their voice is amplified on social media.

Influencer marketing has been around for some time – from product placement to celebrity endorsements. But like most things online, it’s evolved with social media. In that space anyone can be famous, even for 5 minutes. Anyone can become an artist, critic or stylist. And anyone can become an informer or influencer of the people.

The question is, how do you harness the power of the masses?

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Insight and opinion

Battling winter with an integrated campaign

How do you put a brand at the forefront of people’s minds during winter? For British Gas, success was delivered by a hero, some cool CGI and a strong call arms. It began with a concept – one that would stand out, have cut through and make people stop and take notice. Something that had the strength to be a movement, and more than a series of ads. The result? Significant brand awareness and a sustained uplift in qualified leads.

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Things we love

Designed in California

What influential designs came out of California? Most designers would instantly think of Apple and its silicon counterparts. But what was it that attracted high-tech companies like Facebook and Google to start their success story here? And what has lead them to create such iconic tools of self-expression and sometimes rebellion?

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Things we love

Don't lose sight of the Big Picture

I don’t hate public art per se, but I prefer cinema. I do, however, loathe bad public art – just as I dislike, and do my best to avoid, terrible films.

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