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Insight and opinion from our team

The end of endings

I recently heard Chappell Ellison speak about content overload at Birmingham Design Festival and later went home to watch episode 2 of the latest Black Mirror series. While Black Mirror usually terrifies me with dystopian stories of undesirable futures, this episode alongside Chappell’s topic, highlighted the scary truths of today. We are addicted to content. We are faced with infinite scrolling. Nothing ends anymore.

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Why everyone should try customer experience mapping

We’ve been doing customer experience mapping for a number of years now. Why? With the constant adoption of new technologies and changing buying habits, we’re seeing that customers are increasingly choosing products and services based upon the quality of their experiences with them. Placing an outside-in lens on their behaviour can make a big difference to both your customers and your business.

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Understanding website performance

Everyone wants a fast website, and although you may be limited by finite resources, improvements are always out there. Let's understand what makes a fast website and avoid common pitfalls, as well as reaffirm the importance of speed to ourselves, and clients.

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The right platform for your brand

It might not be top of mind for many brands, but we’ve found selecting the right website technology platform to be as important as designing the perfect logo, choosing the most appropriate colour system, and defining the most resonant message proposition.

By this we mean choosing the platform which most accurately reflects your brand’s position from the 100+ currently available.

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What does a UX Review involve?

A UX Review is a review of an existing product (normally a website or app), conducted by a UX expert, who will identify key usability issues and an improvement strategy to more accurately meet your user needs and business goals. These improvements can impact website conversions, brand loyalty, retention and referrals, to name a few.

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