Insight and opinion

Beyond help

Businesses aren’t interested in your help. They don’t want it, because they don’t need it. They’re not incapable. Nor are they infirm, weak or stupid.

Yet we see the ‘help’ word used all the time. Clearly, there are loads of people out there who are only too happy to rely on the trusty ‘help’ word. It’s become the go-to term for traditional B2B propositions, where phrases like ‘helping you grow your business’ or ‘helping you attract more customers’ are the norm. But does ‘help’ always cut it?

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Insight and opinion

Component-Based Web Design

Working with new designers and developers often means throwing different ways of working into the mix. Each brings favoured tools. Each has preferred processes. It’s little wonder confusion often ensues. One answer could well be a design-development process we have recently agreed through an incredible collaboration. This is based on the decision to shift from page-based to component-based design. Let me share why we made this shift and the benefits we’re seeing.

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Things we love

The prodigy

Earlier this year, at a Sotheby’s auction, an Untitled artwork of a skull created with oil stick and spray paint set a new record high for any U.S. artist at auction, selling for $110,500,000 to a Japanese collector. The artist was Jean Michel Basquiat.

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Insight and opinion

Under the influence

Influencer marketing is nothing new. It’s not magic and it’s definitely not a guarantee of success. Put simply, it’s word of mouth. But don’t underestimate the power of the people, especially when their voice is amplified on social media.

Influencer marketing has been around for some time – from product placement to celebrity endorsements. But like most things online, it’s evolved with social media. In that space anyone can be famous, even for 5 minutes. Anyone can become an artist, critic or stylist. And anyone can become an informer or influencer of the people.

The question is, how do you harness the power of the masses?

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Insight and opinion

Battling winter with an integrated campaign

How do you put a brand at the forefront of people’s minds during winter? For British Gas, success was delivered by a hero, some cool CGI and a strong call arms. It began with a concept – one that would stand out, have cut through and make people stop and take notice. Something that had the strength to be a movement, and more than a series of ads. The result? Significant brand awareness and a sustained uplift in qualified leads.

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