Razor-sharp strategies and formidable creative to build and amplify ambitious brands.

Our Story


Tribe was founded in 2001 as an independent design practice, focused on delivering intelligent, strategically-led graphic design with an outstanding level of client service.

Still fiercely independent, today Tribe has developed into an integrated agency of strategists, creatives, copywriters, designers and developers. Our team operates across various levels of brand consultancy – from working collaboratively with our clients on top-level strategies and brand architecture, to the development of creative ideas across print, digital, environment, packaging and every brand touchpoint in-between.



We’re creative partners for brands with ambition and purpose. We believe in the power of simplicity and are driven to create meaningful work that draws on the compelling truths behind your brand story.

At Tribe the client always works directly with the creatives. We believe direct conversation sparks honest relationships, which in turn breeds the best work. Clients see us as partners, not suppliers – which is vital in allowing us to explore and collaborate. You know your business better than anyone, so we question, listen and challenge to gain valuable insights into what sets your business apart. People often think our job as brand consultants is to make the consumer like the brand. But we believe that’s nowhere near as important as showing the consumer what makes the brand different. Our strength is finding that true difference, then communicating it in resonant, engaging and memorable ways.

Tribe was founded on a desire to do things differently. At the heart of this is an ever-growing set of beliefs that keep us sailing in the right direction. We believe they’re just as applicable to the brands we work with as they are to our own.

Andrew Cartwright CEO • Tribe

The power of simplicity

It’s easy to complicate, it’s difficult to simplify. The most successful brands make life simple. They cut through the clutter by delivering what consumers want, when they want it. With a minimum of confusion and fuss, and with absolute clarity in their proposition. We find simplicity and clarity in the complex and unknown, delivering formidable creative that your customers connect with through stories they can believe in. Clarify. Simplify. Amplify.

True purpose

We believe that when brands have a distinct purpose, are focused on people and have an honest, well-defined story – they’re set up to succeed. When a brand stands for something relevant and inspiring to its customers, the opportunity is there to harness what makes that brand different. That brings with it the chance to carve out a clear, defendable space in the market, or even better – a chance to create and define a new category altogether. We believe honesty is integral to successful brands, it breeds trust and forms a solid foundation for success. There’s attraction and power in authenticity.

An arena for the brave and agile

Unless you’re the market leader, then you’re looking to take market share from everyone else. To do this a brand can seldom afford to take on the market leader at their own game. We set out to discover what sets your brand apart from the competition and use this to change the game. This often calls for bravery – to stand for something and to put that out there takes guts, but it’s an exhilarating and worthy pursuit.

The strongest brands are the ones that are bold, brave and agile. Agile brands seek and encourage change, they constantly adapt to not only what the consumer wants now, but shape and dictate what the consumer will desire in the future.



Leadership Team

Andrew Cartwright

CEO & Founder

Tracey Burridge




Insight. Strategy. Creative. Design. Digital. Through our strategic expertise and a formidable creative department, we help solve business problems and add enduring value to brands along the way.

And because clients work directly with our creative talent – views, opinions and knowledge are shared freely to ensure strategically sound, memorable work that gets results and pushes boundaries.

Our skills & expertise

Here’s a few of the core disciplines our team have expertise in…

  • Research, Insight & Planning
  • Brand Strategy & Architecture
  • Brand Positioning & Platforms
  • Name Generation
  • Visual Identity
  • Brand Campaigns & Activation
  • Internal Engagement & Comms
  • Brand Management
  • Advertising Campaigns
  • Graphic Design & Art Direction
  • Digital Design & Development
  • Retail & Environments
  • Messaging & Content Creation
  • Packaging & POS



Tribe has helped develop and power brands across many diverse sectors – brands that have come to see us as an asset rather than a cost. Here's just a few of the brands we're proud to call clients.



There's no painful initiation rites at Tribe. If you're passionate, proactive, and bursting with ideas and ambition – we're interested.

Got a project you want to discuss? 

Give us a call on 0115 941 2184