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Blog • Tribe Culture

Read between the lines.

Our latest creative session had a typographic focus to it. Lead by our senior copywriter we explored George Lois’ idea that “The word comes first, then the visual”.

We looked at some of the most impactful copy-led advertising and design – from bold headlines to phrases which have become embedded in our everyday language. Our two favourite examples below show that effective copywriting is integral to a successful campaign.

Unusual typographical treatments featured in our discussions too which, just goes to show that typography isn’t limited to our computer screens.

Hopefully, this will inspire you to take notice next time you’re walking around a town or city near you as there may be more out there than you first thought.

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