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Blog • Tribe Culture

Branding from the inside out.

During my time at Tribe I have familiarised myself with the ‘Tribe Basics’, the rules we follow to keep Tribe running smoothly and looking lovely. We take pride in what we do and we want to show our passion and professionalism to our clients.

Our brand – Why is it so important?

A brand is more than a communications strategy – it’s absolute. A sum total of all the experiences an audience has with that company. Expectations, memories, stories and relationships. At Tribe, the entire customer experience is crucial. Everything from the logo, the website, social media and the customer experience both on the phone and during their visit needs to be considered.

It’s a lot to think about, learning the business inside and out. But considering each part of the brand is important. After all, your brand represents you and your promise to the customer.

It creates trust:

Customers are more likely to purchase from a business that they perceive to be genuine and sincere.

It generates new work and new customers:

If clients enjoy their experience with your brand, they are more likely to recommend you to others.

It inspires employees:

When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set.

This train of thought made me consider why employee brand engagement is essentialBillions of pounds are spent each year on branding and yet this part is often neglected. When considering customer facing job roles; an assistant at the supermarket till, over the telephone at a call centre, arriving at a hotel reception etc. behaviour is absolutely key.

And, according to a Forbes magazine article titled: Three Steps for Transforming Employees into Brand Ambassadors, feeling connected is just as important. ‘Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand and understand their role in turning brand aspirations into reality.’

Apple

Apple displays its employee engagement effortlessly. Employees are not just Apple users; they are Apple enthusiasts. The buying experience is high quality, with knowledgeable sales staff that can convey the value of the products and services. This greatly enhances its ability to attract and retain customers. Personal training sessions about the products on offer and a focus on employee retention are just some of the tactics used to help employee brand engagement.

Google

Similarly, Google has created an environment for its employees to thrive. Its corporate culture offering transparency, trust and inclusion to its employees means that it is consistently ranked a great place to work. Google invests in its employees because it knows that when its employees love their jobs, Google is successful.

It’s vital that employees are the core of your brand effectiveness.

They need to:

1. Understand the brand
2. Know what behaviours from them will support the brand
3. Feel motivated to choose the right behaviour

At Tribe, we recognise that it is important to consider the way our clients perceive us. Our Tribe basics and our vision and values provide motivation and strong direction for the team. They tell us how to exceed and how to meet our goals. Most importantly each individual works together as a team to meet our customer needs.

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