Young London Working logo creation and identity
The brief
To create an identity system that communicates with varying target groups, employers, stake holders and government bodies whilst also having visual appeal to the 16 - 24 demographic.
The execution
The marque we designed represents a collaborative approach of London's leading support services that will provide a clear path from social exclusion to sustained employment. The bold colour system, friendly photography and straight talking tone provides a distinctive platform.
The results
Since its launch, the Young London Working identity system has been used to communicate the initiative to regional and national press.
