Working Links report brochure with 3D graphics
The brief
Communicate Working Links' findings towards the employability of ex-offenders as a printed booklet aimed at government officials and political parties in an engaging way.
The execution
The findings were very detailed and in-depth, covering a range of barriers and issues. The report needed to have cut-through and stand out in the sector, highlighting the important findings without detracting attention via the creative execution. Within the findings a lot of significant quantitative results had been compiled that we felt should be highlighted, as all too often tabular and graphic data in its traditional format can go unnoticed. Given the content of the report we displayed the data within urban scenarios, combining photographic and 3D visualisation, through our multimedia team to create impact and relevance.
The results
The results from the publication of this report included ££0,500 Advertising Value Equivalent from national press coverage, the opportunity to set up meetings with key MPs following the report being promoted at Party Conferences and over 3500 reports requested from public and private sector organisations.
