Brand campaign for award winners
The brief
Develop a brand to raise the profile of the Working Links Personal Achievement Awards – an awards lunch celebrating the successes of motivated young people in the North West of England, who through the continued support of Working Links ESF have got themselves back in employment. Our challenge was to not only engage the award winners but local business and employers too.
The execution
We wanted to create a brand and communications package that would truly celebrate and put the spotlight on these special awards. Using an iconic star image to embody the awards, we developed an award marque and a series of impactful communications. They work as an integrated campaign across digital and printed media to bring a real sense of excitement and anticipation to the event.
The results
An engaging and visually stimulating campaign that truly celebrates the stars of the awards. Our location based creative runs successfully through all event promotional material, a personalised online invitation experience and event giveaways to capture the celebratory mood and excitement the awards deserve.
