Tourmalet 500 brand identity and web design
The brief
Create an identity, marketing material, website and jersey for a brand new 500 mile charity bike ride through France.
The execution
We created a logo with the feel of an old classic sportive ride, and created an identity to increase awareness of this epic ride. The website is driven by SMOKE, allowing immediate updates to the route of the ride as it’s finalised and to the details of the team of riders taking on the challenge for a variety of charities.
The results
All of the riders of the challenge have given glowing feedback of all of the elements of the identity, including the personalised jerseys we created. Traffic to team rider’s online donation pages has also increased.
Testimonial
"The designs look fantastic. The whole team feels energised and ready to take on the Col du Tourmalet!"
