SF Group

The brief

To reposition SF Group within the recruitment consultancy market place, creating a modern and distinguished identity.

The execution

A vivid colour palette and strong marque were developed to cut-through the often dull appearance of recruitment companies. These elements were teamed with a 'no non-sense' tone of voice and rolled out across stationery, company brochure, folders, posters and website - in fact you name it and we probably applied the SF identity to it.

The results

Aside from the ongoing communications development, we have been appointed to consult and develop the marketing strategy. Consultation is sought on all aspects of the marketing strategy from developing SMART objectives through to tactical implementation and campaign planning.