Paul Sandby Exhibition Marketing Strategy
The brief
Create a brand campaign to promote Picturing Britain - a bicentenary exhibition for the Nottingham Artist, utilising Sandby's style while ensuring the exhibition would appeal to a varied audience.
The execution
We teamed Sandby's distinctive style with a crisp san-serif based identity system and a colour palette, that although looks contemporary, found its heritage in Sandby's day.
The results
The marketing and identity system appealed to a varied customer base and helped introduce Sandby's work to a new generation of Nottingham people.
