Leadership Conference packs for National Grid

The brief

To engage and focus the top 200 leaders in Gas Distribution in National Grid towards their challenging personal and group wide ambitions. We had to create purposeful, suited, targeted and confident communications that reflect an air of re-assurance and organisation.

The execution

We worked closely with the National Grid brand team in New York to establish a confident look and feel to the communications that sat well within the brand, yet brought it to life enough to inspire a glowing testimonial, not only from stakeholders but from her brand team to her directly – so that made her day. Take a look at how we put the packs together in more detail on our blog, here.

The results

So what is it that helped this set of B2B comms appeal? It’s simply, comms with balance and taste, with a bit of ‘confidence’ – but confidence that never suggests expensive.

Testimonial

“This looks great – really nice work! Simple and clean design, great use of typography... gives you that National Grid feel without an over abundance of design elements”.

Nicole Priest. Manager, Visual Identity & Design. Employee Communications & Brand, Corporate Affairs.