Direct mail campaign strategy for E.ON CHC
The brief
To reinvigorate the direct mail response rates for E.ON's CHC team communications.
The execution
The execution has created a distinctive personality for the CHC team and future communications. It encompasses the illustrative style, a first for this part of the business, and which demonstrates the customer service-led part of their offering.
The results
The creative not only refreshes and repositions the team amongst consumers but has also inspired internal CHC colleagues and restored pride in everything their teams are striving to deliver.
