Viral marketing your Valentine's
The brief
Simple. Provide an engaging antidote to the commerciality of Valentine’s Day.
The execution
Using Action Script 3 we created a rich media experience. The concept was to produce a Russian roulette based game of email lottery where you select six Valentine messages from a selection of Love, Lust or Loathe and fire them at random to the email address of your chosen recipients.
The results
This campaign has been acclaimed by The FWA and has been viewed and used in over 60 countries worldwide.
Testimonial
You can view our campaign and read the comments from the global FWA community at http://www.thefwa.com/shortlist/bullets-for-my-valentine
