Web design is changing
10.07.12

Right now is an exciting time to be a web designer. However, the growing abundance of browsers, devices and user situations is also presenting us with some new challenges.

Right now is an exciting time to be a web designer. However, the growing abundance of browsers, devices and user situations is also presenting us with some new challenges.

Today we’re talking about how changes in technology are effecting the process of designing for web.
When our designers put pen to paper, we use exactly that – a pen and some paper. We won’t even touch the computer until we’ve quickly come up with some pencil sketch layouts that work on a visual level. Traditionally, the next stage has always been to take those successful designs and mock them up in photoshop – to a rigid 960-pixel wide grid designed to look perfect on a 1024 pixel wide desktop screen. Then, we show them to the client for approval and the designs get passed to our developers to start the build. Simple.
The problem with static mockups for responsive web design is that they are more suited to print – where a design is constrained by a set number of pages, and by the page itself.
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Tribe | Brand Communication
29 Ristes Place, The Lace Market,
Nottingham, NG1 1JT
+44 (0)115 941 2184