We’ve been getting in the festive spirit at Tribe..
We’ve been getting in the festive spirit at Tribe..
I was up in the mountains again last week. It was my job to document the trip. I got chance to try out the new GoPro 2. The weather wasn’t nearly as nice as last year, we had one day of sunshine and the rest was a white out. Because there was so much powder we got chance to make our own little street park type thing. The image above is a group shot with the camera set up on a tripod with a 13 second exposure. I lit them using a new 160 LED camera light I had purchased for the trip. I asked them not to move because of the long exposure time. Unfortunately as I fired the fireworks around them, some flinched..
What do you do with a blank wall? This is certainly one idea. A formation of shapes has been cleverly crafted to spell out a message underneath it, using lighting and shadows. How the artist managed to create a shape for each letter is a mystery to me. It must have taken a lot of patience, trial and error. It would be great to see this for real to fully appreciate it. You’d have to mind your wooly cardi on the spiky bits through.
I found a glorious poster online today (thanks to uncrate.com) of the quote from the iconic 1997 Apple ad. Looking beautiful, this wonderfully typeset letterpress poster might just add an extra $100 to my expenses claim very soon! Check it out in its full glory here.
Me and Paul spent the morning at JohnEWright’s in Nottingham to brush up on exhibition printing and build techniques. We also got a little tour around the shop floor. This was the first time I‘d seen printers of this scale in operation. Quite impressive.
Friday lunch spent playing a few rounds of pool at our local. Stereographic projection taken over the table while Paul takes his shot. More can be found here.
When the founder of Redstone Press discovered a sign hooked on his sons bedroom door that read ‘I’m fine, just get on with your own life’, he was inspired to design his own cheeky doorknob cards. One was ‘Keys? Phone? Sense of Humour’ and another ‘Cleaning in Progress’.
It then went on to be published and named ‘The Household Box’ which includes a household manual, notes to self, daily aphorisms, doorknob cards and warnings to visitors stating comments such as ‘Irritable’.
The pack has been designed to make home life more enjoyable, interesting and, at times, dramatic, involving the whole family and allowing their individual personalities to shine.
Riding through Nottingham Sunday evening when I spotted the fountains in market sq were still running.
I started playing around with the camera’s built in flash and 50mm lens. Everything was set to manual including the focus, so some trial and error was required.
Managed to capture a few interesting shots..
John Lewis do it again – a beautifully shot and crafted advert that gets across a sweet message about Christmas, and not about its commercialisation. It’s less ‘BUY THIS!’ and more ‘This is how Christmas should feel’. Excellent work from Adam & Eve once again. What do you think?
Here at Tribe we’re at our happiest when our clients are happy. We never fail to feel proud when we get positive feedback and gleaming testimonials and that’s probably why the majority of our lovely clients have come from recommendations and word of mouth.
So, you can imagine our delight when we found a recent piece of work featured in leading marketing and media magazine, The Drum. Cue lots of silly grins and warm fuzzy feelings at Tribe Towers today.
Check it out:
A close friend of mine got married on Saturday and as part of Indian tradition I was asked to take part in having Mehndi two days before the wedding day. The Mehndi was done on both my hands, front and back. The Mehndi artists talents were amazing as you can’t just rub it off and start again, it was all created totally freehand. Once the design was created I had to wait for it to dry and over 24 hours it would dry darker.
The red cotton (Mouli or Kalawa) on my right wrist is to get a blessing from god and a sign of people part of an Indian wedding. The day was amazing, and the Mehndi is still on!
To see more the of the Mehndi artists work visit her website. http://www.shyladesign.com/
GoPro have just released the HD Hero2. Lots of new features making this the best sports camera around. More info on the camera here. Looks like I have some saving up to do..
We’ve been busy producing these personalized information packs for the National Grid inspiring leaders conference. Engaging 200 leaders in Gas Distribution in National Grid to take their teams further to reach company goals.
Click the link below to see more..
For twenty years, Nottingham’s very own fashion designer Sir Paul Smith has been receiving an assortment of unusual mystery postal deliveries from a secret gift-giver.
The gifts, described as “inspirational” by the designer, have ranged from a mannequin’s torso, a galleon-shaped bird box, a traffic cone and a watering can. All have all arrived without packaging or a message from the sender simply arriving with elaborate stamps and an address label stuck to them.
Documenting the objects is Nottingham filmmaker Ben Wigley who has made a film about the fascinating story currently showing in a Paul Smith themed auditorium at Broadway cinema which features footage of the fashion designer taking the viewer through the objects and describing the gifts as significant inspirations in his design process.
In the film, Smith goes on to say “What’s amazing is it’s a completely unsung hero. It’s someone doing something massively creative but no-one knows about it.”
Been experimenting with some stereographic projections. I came across a plugin for After Effects that allows you to manipulate the projection coordinates. The result is rather interesting to say the least..
For full effect I recommend watching it HD full screen :)
I woke up to the sad news that Steve Jobs passed away last night. Fitting, I guess, that I read the news on my iPhone.
Apple.com has changed it’s home page to the above image, with a farewell to their co-founder. Tribe extends it’s condolences to Steve Jobs’ family, friends and colleagues.
From humble beginnings just a couple of months ago, this initial wireframe has blossomed into the latest website designed and produced here at Tribe.
We’re massively proud of the site we’ve created for Living Word. Take a look for yourself at livingword.co.uk and let us know what you think.
Nottingham was once a pretty popular spot for street skating. That was until the late ‘90s when there was a crack down. Many of the popular spots, Market Square and the Boardmarsh Banks for example, have now gone. Ever since Nottingham has been in need of decent sized, well thought out spot for youth to hang out and practice the sport.
In March work began on the new Clifton skatepark. The company in charge of the project was Maverick Industries. They’re renowned for building very high quality concrete parks. Overall its taken around five months to complete the project.
Last weekend I went to check it out with a couple of friends…
Click the link below to see some more shots..
A design studio in Germany has created a revolutionary paper etching process – Paperlux™. Read more to see ever more amazing examples of what you can achieve using paper etching.
This is an awesome magazine cover. The article has more images here. Nuff said.
Kvadart is mainly known for their beautiful textile design for the use in upholstery and curtains around the world. Read about their latest art project here. (more…)
Time-lapse taken from the International Space Station as it orbits plant Earth. Absolutely incredible.
I was over in Croatia last week attending the Outlook festival with some friends. On the last night a thunder storm was brewing in the distance. Luckily I had my time lapse equipment with me, so I set it up and we sat back and watched. Little did we know just how epic the storm was going to be. Managed to film for about 2 hours before a low cloud passed over and it started to rain.
Click the link below to see the short time-lapse of this storm..
What a great use of old tyres! I saw these sculptures by Yong Ho Ji, great detail and movement.
I don’t think i’d want one in my living room but I really appreciate the craftmanship - Julie
Stumbled across this great video via the Guardian. I’m not going to explain it – you should just watch it.
We’re growing our digital team, but we only want the best. We’re looking for an experienced Digital Business Development Manager and a super-talented Digital Developer. If you’re either of these, get in touch with us.
Read more about the roles and how to contact us on our news page.
Took a ride through town with @gregwood the other evening. Had the GoPro attached to the bike via the new mount I just finished building. 16 minutes compressed into 30 seconds then reversed.
Probably the best pub branding and stationery I have seen in a long while. To top it off it’s in the Ukraine. With the increased numbers of pubs closing down in the recession, we need to think about how to reinvigorate our own local boozers. Support your local, and get your sketch pad out.
We all know that the key to great SEO is keeping your site up-to-date, fresh and new. Whether its your blog, your news posts or work updates. It serves to show Google you are still “alive” and kicking. For many small business, this is a real challenge.
So I hear you saying – we keep our site up-to-date, and update regularly with fresh content – so whats next?…
I chanced across these great wedding photos today. Take a look at the full set after the break, and make sure you scroll all the way down…
I’ve just discovered these lovely art pieces by German artist Sarah Illenberger. She takes everyday objects, and manipulates them to create quirky pictures. Every one made me smile. I especially love the raining watermelon and cute character made from tyres! Despite the work that must have gone in to hand craft these, I love the simplicity of the final piece and their instant appeal.
Oh how Apple have changed since they started advertising in the 1970′s!
Found these amazing posters to promote the new UK band Dry the River. They were fly posted around London, each poster took 35 hours to create!
Pretty cool for a band. Have you seen any posters as good as these?
Underconsideration.com have launched a new blog, all about the world’s best creative design – in menus.
Still in it’s infancy with just a couple of pages of posts so far, it looks like it’s going to be an interesting blog to follow. There are a couple of great looking menus featured on there already. Hopefully we’ll see something around worth submitting.
Visit the site here, or see some of my favourites after the jump. Paul.
Next week I‘ll be riding from Brussels to Amsterdam with the 5thfloor gang. I thought it was about time to upgrade the old fixie, as I will be riding 200+ Km. After quite a bit of browsing I finally decided to go for this, the Cinelli Vigorelli track frame. With it being a triple butted aluminum frame and carbon forks its amazingly light.
Click below to see more pics..
Our amazing, wonderful cake lady popped by today and brought some gorgeous treats with her – we love you Gemma! I tried to resist, but couldn’t – when they look this good and you know a great taste will follow…well you just have to don’t you? Claire
The lovely guys from GF Smith popped into the studio last week and brought in their new stock selector. It’s a beautiful thing – a really lovely showcase. Makes me want to use their stock even more. Check out more pics after the break…
We recently got some custom, tribe branded memory sticks produced. You twist the top and the usb connection pops out! I’ve had the fun task of copying our new showreel to all 50 of them.
Found this wonderful concept for elastic band packaging by Ric Bixter (@fellbridge).
Love the thought behind this, a witty solution that describes the product. Would love to know if this came about simply from playing with elastic bands and stumbling on the answer.
The typography and copy is great too – a wonderful piece. Check out more pics after the break, or view on Ric’s site here.
It’s finally here – the inaugural Tribe Showreel. We’ve been working on it for quite a while, and we’ve been teasing some of you with details of it for a bit, but now it’s finally time to release it into the wild.
Grab some popcorn and a drink, take 90 seconds out of your day and watch it here.
I managed to find a great set of underwater photography online today. There’s something special about the way the models are captured as they float – disregarding gravity and confusing up and down.
I think they’re fantastic. Take a look for yourself here.
I love working in Nottingham city centre, it’s a great city for shopping, entertainment, food and drink and, of course, the creative arts, but occasionally you can forget how great it is when you simply run round at lunchtime picking up lunch / dry cleaning / your daily mochachino (*delete as appropriate), so I was forced to pay attention for once when I ran into a sculpture shaped as a coffee cup the other day.
For anyone who may have also seen one of the eight sculptures around the city, it’s the new ‘In Bloom’ campaign that’s running until September. It’s a fantastic collaboration between Nottingham retailers, Nottingham City Council and Topiary Art Design who have designed and created eight willow sculptures that form the ‘Floral Sculpture Trail’. The trail is between 30 to 45 minutes long and includes a jacket, ring, shoe and chair. It’s a great way to discover what Nottingham has to offer whilst also having the fun with the trial and spotting the excellent sculptures. If you spot the ‘dress’ in the lace market, you’re not far from Tribe so give us a call and pop in for a cuppa!
Tribe are pleased to announce the launch of the new website for Islandmagee Boat Club
Islandmagee Boat Club is a leading premier aquatics sports club situated at the south side of Ballylumford Dock at the north west end of Islandmagee.
Founded 75 years ago, the club plays host to a mixture of sailing and motor boats as well as regular aquatic activities including fishing, cruising and sailing. The club are always looking for nautically like-minded new members and associates so if you have a passion for boats take a look at what Islandmagee has got to offer.
Ok, so I don’t exactly love my drive into the office – it’s a trek. BUT…there are most definitely “up” points. I get to see the sunrise in the winter – it’s great going from pitch black to amazing red sunrises, to crisp blue skies. And then there’s the spring, which gives alternate days of frost and chill, to heavy downpours and wind, to the surprising warmth of the sunshine (makes me want to pop the lid of the convertible). And then are summer days…stuck in traffic, yes. But look at that view…this makes it all worthwhile (as well as working at a fab agency of course). Claire.
I started to play Portal 2 last night. After playing the first through in a single, laughter-filled sitting I had high hopes for the sequel, and I’m happy to say I haven’t been disappointed so far.
Are there any other games out there that have the same level of wit and humour as Portal? I’d love to hear about them if there are…
After 500 miles of riding through France, and a 7,000ft climb up the highest ascent of the Pyrenees, I can finally call an end to the amazing adventure that was the Tourmalet 500. A massive thank you to everyone who supported, donated, followed and gave me encouragement through the event.
And now to award the prize to the winner of our Continental Competition. On the downhill section of the Col du Tourmalet my GPS tracker recorded me at an eye-watering 47.37mph. Winner Ashley Miller will be receiving his £50 Wiggle voucher very soon.
As for me, my body is still recovering from the massive effort it took to get me over the mountain on the final day. But already I’m starting to plan what I can attempt next year…
This weekend, our bike pedaling, road cycling designer Paul will begin the Tourmalet 500. Renowned for being one of the toughest mountain stages on the Tour de France, the 7,000ft summit of the Col du Tourmalet will be the final stage of this phenomenal 500 mile bike challenge.
To win a £50 voucher for online bike store Wiggle.com to help get your own adventure started, all you have to do is comment on this post with your best guess as to what Paul’s top speed will be over the week. The closest guess – to two decimal points – will win the prize that could help you get your very own adventure on it’s way.
Many have tried and failed to compete with the success of Facebook but Google have recently unveiled their new social network which is set to shake the social media industry.
Although the Google+ project is currently only available to a limited number of users during its field trial stage, they are gearing up for the integration by rolling out a new look homepage by adding a black bar to the top and moving some links to the bottom.
Found these online. This is a series of diagrams showing how brands affect people. They’re mostly based upon pictures of the human body and organs. It reminds me about those psychological diagrams of the human mind, showing all the stuff that can be crammed into it.
To see more in this set, click here
So it’s time for a little announcement.
On a surprise trip to Bordeaux a few weeks ago my boyfriend got down on one knee and proposed – and made me the happiest lady in the world. We’ve been back over a week now and I’m still on cloud nine…I don’t think I’ll be coming down anytime soon…now enjoying the moment before all the planning begins! Claire
The Heads of State, designers and illustrators based in Philadelphia, have put back on sale their beautiful letterpress print made of business cards belonging to the characters of F. Scott Fitzgerald’s The Great Gatsby. It’s a gorgeous piece – I thoroughly recommend you check it out. If I had it my way, we’d have one on our walls tomorrow.
Take a look here.
Stumbled across this beautiful collection of photography today. Canadian photographer Todd McLellan has disassembled a series of vintage gadgets and shot them arranged in their broken apart states, as well as falling in his studio.
Check out more images after the jump, and read more about the collection here (via The Guardian).
Just found this image online. It’s an epic feat of patience and planning, as well as being technically astounding. I’ve seen this kind of thing before a few times, but this is the best example I’ve ever seen. Click here for a larger view…
I would love to see if there are more of these online. Let us know if you find any.Paul.
Olympic officials have today revealed the prototype of the London 2012 torch.
Although modest looking, unlike its controversial logo, the torch contains many levels of symbolism from the 8,000 small cut out circles to represent the 8,000 Torchbearers to the triangular design inspired by the three Olympic values of respect, excellence and friendship – as well as a reminder to the world that this is the third time London have hosted the Olympic Games! Its also reinforces the vision for the 2012 games that combine the importance of sport, education and culture.
Personally it reminds me of a citronella lamp from my garden that I burn during BBQ season but I’m sure once lit and gracefully transported from proud Torchbearer to Torchbearer it will be an amazing sight!
Let us know what you think! Laura
We’ve just found this magnificent video, a beautiful CGI movie about a perfect catch. We recommend you take 5 minutes out and take a look. Find out more at www.polynoid.tv
So there seems to be a bit of a theme with the recent posts – this simply further highlights my inadequacies in the way of board sports (that is compared to the younger more adventurous members of the team and Stu). This however, is testament to how big brands are engaging with new audiences through experiential campaigns… I’m hoping that Nike and Mountain Dew are just the first to explore these innovative ways to talk to there consumers. Si
Following on from our previous post about the Dagenham swimming pool which Nike transformed into a temporary bike park, I found this video on Vimeo documenting the process and some of the riders. Grab a cuppa and check it out t’is amazing! – SI
We don’t have a purposeful ‘eco’ column on our website. Nowadays the ecological and ethical credentials of a company should simply be one of the core ingredients of good design, not a trendy bonus point. We don’t shout about it, we don’t brag about it, we just do it as part of our every day design. – Tracey
The chocolate bars and crisps have been banished to the back of the cupboard today as Tribe Towers took delivery of its first fruit basket in an effort to help the team reach their ’5 a day’ quota. I think you’ll agree it all looks delicious… and I can confirm, it tastes it!
Audi is planning on showing this awesome two and a half minute ad before kick off of the Champions League Final show on Saturday night.
This ad doesn’t sell a product to the viewer. It sells the brand.
Audi has an unbelievable record at Le Mans, winning 9 out of the last 11 years. Motorsport has a romantic feel about it, and Audi drivers will be able to look out of their window after the ad and see their car on their driveway feeling like they own a small piece of a race winning team.
I’m a big fan of searching the web, taking in the sights and picking up new things. Along the way, I’ll often find things that could be of use for projects in the future. That’s why we keep an Inspiration Folder here at Tribe. It’s a bank of screen grabs, PDFs, designs and photographs that could provide inspiration for a job in the future – whether that’s stylistic, conceptual or purely to kickstart brainstorms.
I thoroughly recommend any creative designers out there to keep a similar bank of grabs on their local system. Services like StumbleUpon are great for collecting links online, but having a system of saving the best of the web locally can help out if you’re working without an internet connection.
Check out a couple more shots from one of these folders after the break…
Some tasty new cycling musettes are available through the very brilliant Progress Packaging . Feed My Ride is a collection of limited edition cycling musettes designed by 15 leading UK designers, curated and produced by Progress Packaging.
All musettes are screen printed dark grey on 12 oz custom dyed canvas with woven PP handle and two colour moulded silicone label. Designs produced in a limited edition of 100. Go and bag your self one today (see what I did there? – Sorry).
It’s not everyday you will find tribe posting about swimming pools – they don’t tend to be massively creative, and consequently don’t warrant much attention.
Dagenham’s also not a place that is high on the creativity map of places to be, yet they do have an above average suburban pool.
In fact, it’s never looked as good. Thanks to Nike’s transformation the pool is now one sic looking park.
Just another example of how the Nike branding and marketing team have got it right yet again!
I’m a big fan of branding. Everything from the market positioning, to the internal communications, to the identity design itself. One company that strikes me as having had an excellent rebrand over the last few years is Toyota.
Now, it’s pretty obvious that they haven’t changed the design of their identity. Their logo has remained the same since 1989. So why do I think they’ve had one of the best rebrands of recent years?
Came across this fantastic artwork today. Stunning typography and a super level of craft and technique make them absolutely beautiful to look at. Check out more from this designer at www.danatanamachi.com. More images after the jump…
Probably late to this – but came across the marketing site for Limbo, an independent game developed by Playdead Studios. The atmosphere and visuals of the game can only be described as beautiful. Limbo was the studio’s first production with the very talented Arnt Jensen as Game Director… Check it out now on Xbox LIVE Arcade.
Came across these fascinating photographs in a recent edition of National Geographic and found them even more intriguing when I read about how they where created. They’re by a photographer called Abelardo Morell who’s been experimenting with ‘camera obscura’ techniques – one of the inventions which led to photography.
Well after a year of waiting, tickets to the Rubgy World Cup (being held in New Zealand) have FINALLY arrived. Still another 3 1/2 months before it all kicks off, but now at last NZ is becoming a lot more real. I’ll be taking nearly a month of from the Team at Tribe…and of course I’ll miss everyone, and the work, terribly…but the men in tight shorts are calling, and so I must go…no doubt pictures will follow on my return. Claire.
This little fellow is currently setting up a nest outside the studio window.
Came across this via the Creative Review blog – fantastic piece of typographic design which beautifully reflects the founder of Factory Records, Anthony Wilson, and his approach to pioneering graphic design within the music industry. Designed by longtime friends Peter Saville and Ben Kelly, this fitting tribute was over three years late but will lovingly represent the art of modernist typography for decades to come.
We’re getting really excited about our upcoming showreel here. The storyboards have been finalised, and the production is underway. We’re aiming to have the whole project finished by the end of June – get in touch if you’d like a reminder for when we put it live on our new website.
When we showed the plans to our senior web developer Ben, he nearly choked on his cake. See more photos after the break.
Thanks to everyone who sent us comments and requests, both online and offline, for our beautiful red leather sofa. We’re happy to say that it has found a new home, and has managed to raise a little money for charity along the way too.
Tomorrow is finally the day of the biggest wedding for a quarter of a century. Here at Tribe we would like to extend our heart-felt congratulations to the happy couple (as well as any other happy couple getting hitched tomorrow).
To celebrate this royal occasion, we’ve created a poster design and some limited edition t-shirts. We’ve gone about it in the usual Tribe tongue-in-cheek way, having a bit of fun as we go.
We’ve put some more photos after the break. Let us know what you think.
Need some Italian style in your life?
We’re having a change around here in the studio and need to find a new home for our Italian leather ‘love’ sofa. It’s going free to a good home.
All you need to do to become the new owner of our creative love seat is comment on this post with a fabulous reason why it should be the newest edition to your home.
We’ll pick the winner on the 29th of April (just before the wedding!) and post the winning reason here on our blog.
*the only catch is that you’ll have to pop in for a cuppa and collect the love seat yourself.
Dimensions 220x91x86 (LWH)
The jerseys for my charity cycle challenge arrived this week – really happy with them! If you see anyone riding wearing one of these limited-edition jerseys, they’ll be part of the team joining me in July on a tour of France.
I’m going to be riding 500 miles in the mid-summer heat from St Malo to the top of the highest road in the Pyrenean Mountains – the Col du Tourmalet. You can read more about the ride on the site Tribe has designed and built at www.tourmalet500.com. I’m doing all this to raise money for the Alzheimer’s Society, and you can sponsor me for this gruelling event at my JustGiving page.
Stay tuned for more updates as the start date gets ever closer…
Our multimedia producer spent last week up in the French ski resort, Tignes. Apart from throwing himself off big piles of snow he found the time to get some snaps…
Robs new 50mm f1.8 lens arrived at the studio other day. Here are some of the first shots taken with it. The DOF is brilliant.
This is a sneaky peek at brochure we are working on in the studio – Rob is producing some cracking 3D type that features heavily throughout this project. A full case study will be available soon…
Posted by Si
The other evening Rob and the guys from WasteStudio took a little ride along the canal west out of Notts towards the Ratcliffe power station. Ended up getting quite dark
Taken out of one of the top floor windows over looking the park.
Our multimedia producer has been working with Alex on a DVD for Nottingham Trent Uni’s Snowsports society. Last Monday they showcased the the finished video in Ride bar.
We are sad to see Kate (Second Left) leave Tribe and head down to the Big Smoke/Gherkin. We went out for some lunch at Jamie Oliver’s new restaurant to offer our fond farewells. You will be will be missed by all, best of luck with your new job Kelliot.
We’re working on a little sting that will become part of our digital branding. This is a low resolution preview, keep an eye out for the showreel coming soon..
We were all shocked today when Simon and Ben walked in wearing the same terrible jumpers. We couldn’t resist taking this.
Tribe welcomes Stuart to the team and little Henry to the world.
Yes Stu he’s your responsibility.
“I bet you £10 that you can’t eat two bites of a whole lemon”.. Challenge accepted.
One way to make your lunch break more interesting..
Producing 3D animation and motion graphics requires a pretty powerful PC to keep things running smoothly. Building custom PC’s is now second nature to me, something I’ve been doing since I was 15. I usually build computers with gaming in mind, with more power required on the graphics side. For this build however more power is needed on the processor and ram front as these are doing most of the work. This build went very smoothly, not always the case as there’s usually something that doesn’t work or I’ve not plugged a cable in properly etc..
Overall total build time, including installing windows etc… was around 2 hours.
Below is a photo of the processor being installed and below that is the finished build.
If any of you tech savvy people out there fancy knowing the specifics of the build and want to see a few more pics, click link below..
We have been working on more exhibition stand concepts. Below are some renders of the models we’re including.
This is a sneak peek of a project we’ve just finished for a band called Roxy Rejects. This is their debut album on general release… we’ll post the rest of this project when we get the physical copies back
A fantastic little animation based around typography…
The brief: Create a direct mail to explain a multifaceted energy offer with a huge amount of content, make it accessible for customers and drive response rates.
The solution: Strip back the content, keep it simple and communicate effectively. It sounds simple, but how many times have we all been overwhelmed by DM with vast amounts of text, imagery, CTA’s – losing the essence of the piece and diluting the message.
The results: Our direct mail landed mid December and by 4 January, the response rate is 14% and counting.
In the utility industry DM response rates usually range from 1-5% depending on the offer, so to be charging headlong into double figures in a matter of weeks is impressive.
Response rates are king, quite rightly, and never more so have marketers been judged by metrics. What’s exciting is that this can only drive the industry forward, gaining more insight, producing communications that work harder for the client and developing creative techniques to engage in a very competitive marketplace.
In a discipline surrounded in subjectivity, who at the end of the day can argue with the cold hard digits.
We been busy on a new identity for Parallel Pictures, who are the genius behind creating 3D graphics and technology that has been taking the cinema, and more recently, television world by storm.
There will be a full suite of communications coming but in the meantime check out the holding page at http://parallelpictures.co.uk/
If you’re interested to see how the 3D lines were done click the link below.
We're ready to take your brief, strategically solve your problem and deliver effective creative communications.
Use the contact form here, or give us call.
Tribe | Brand Communication
29 Ristes Place, The Lace Market,
Nottingham, NG1 1JT
+44 (0)115 941 2184